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Journal Articles

PC vs App vs Mweb: price discounts’ effect on customer purchases across digital channels in China

Huan Liu, Shuman Zheng, Dongjin Li

Nankai Business Review International (2024) 15 (3): 377–389.

https://doi.org/10.1108/NBRI-06-2022-0064

Published: 28 March 2023

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Journal Articles

The dark side of AR usage on customers’ online purchase

Shuman Zheng, Dongjin Li

Nankai Business Review International (2023) 14 (1): 128–160.

https://doi.org/10.1108/NBRI-03-2022-0023

Published: 21 September 2022

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Journal Articles

Effects of cues of credence-label structure on consumers’ willingness to purchase health foods

Peipei Jia, Dongjin Li, Huizhen Jin, Yudong Zhang

Nankai Business Review International (2023) 14 (4): 626–648.

https://doi.org/10.1108/NBRI-04-2021-0020

Published: 19 August 2022

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Journal Articles

Regional differences of country image effect in Chinese market

Dongjin Li, Shenghui An, Jongseok Ahn

Nankai Business Review International (2010) 1 (1): 39–58.

https://doi.org/10.1108/20408741011032854

Published: 05 March 2010

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