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Journal Articles

Strategic fit and marketing strategy: aligning business goals with marketing practices

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Eric M. Olson, Andrew J. Czaplewski, Kai M. Olson, Venkateshwar K. Reddy
Journal: Nankai Business Review International
Nankai Business Review International 1–16.
https://doi.org/10.1108/NBRI-05-2026-0059
Published: 23 June 2026
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