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Journal Articles

Research on the impact of e-commerce platform’s AI resources on seller opportunism: a cultivational governance mechanism

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Guangkuan Deng, Jianyu Zhang, Lijuan He, Ying Xu
Journal: Nankai Business Review International
Nankai Business Review International (2023) 14 (4): 720–745.
https://doi.org/10.1108/NBRI-07-2022-0074
Published: 07 September 2023
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Journal Articles

Enhancing customer satisfaction with chatbots: the influence of anthropomorphic communication styles and anthropomorphised roles

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Ying Xu, Jianyu Zhang, Rui Chi, Guangkuan Deng
Journal: Nankai Business Review International
Nankai Business Review International (2023) 14 (2): 249–271.
https://doi.org/10.1108/NBRI-06-2021-0041
Published: 15 February 2022
View article titled, Enhancing customer satisfaction with chatbots: the influence of anthropomorphic communication styles and anthropomorphised roles
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Journal Articles

Influence of marketing channel conflicts on channel innovation capability: the mediating role of channel cohesion and the moderating role of channel network structure

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Guangkuan Deng, Jianyu Zhang, Zhiwen Fan
Journal: Nankai Business Review International
Nankai Business Review International (2021) 12 (2): 173–193.
https://doi.org/10.1108/NBRI-11-2019-0059
Published: 01 December 2020
View article titled, Influence of marketing channel conflicts on channel innovation capability: the mediating role of channel cohesion and the moderating role of channel network structure
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