...Lan Xu; Shuangshuang Zhao; Quan Chen; Nan Cui; Jingting He Purpose Augmented reality (AR), an innovative interactive technology that can realize the synchronization and integration of virtual and reality, has been widely used in commodity displays and museum exhibitions. However, few studies have...

...Shuman Zheng; Dongjin Li Purpose The usage of augmented reality (AR) in online shopping websites provides a “try-on” experience for consumers. AR technology combines the virtual and real world. Previous studies have addressed AR usage’s benefits to consumers’ online shopping experience. However...