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Keywords: Augmented reality
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Journal Articles
When historically cultural and creative products meet AR: the effect of augmented reality–based product display on consumers’ product evaluation
Available to Purchase
Journal:
Nankai Business Review International
Nankai Business Review International (2023) 14 (1): 161–176.
Published: 22 December 2022
...Lan Xu; Shuangshuang Zhao; Quan Chen; Nan Cui; Jingting He Purpose Augmented reality (AR), an innovative interactive technology that can realize the synchronization and integration of virtual and reality, has been widely used in commodity displays and museum exhibitions. However, few studies have...
Journal Articles
The dark side of AR usage on customers’ online purchase
Available to Purchase
Journal:
Nankai Business Review International
Nankai Business Review International (2023) 14 (1): 128–160.
Published: 21 September 2022
...Shuman Zheng; Dongjin Li Purpose The usage of augmented reality (AR) in online shopping websites provides a “try-on” experience for consumers. AR technology combines the virtual and real world. Previous studies have addressed AR usage’s benefits to consumers’ online shopping experience. However...
