...Jin Zhang; Jun Shan; Susheng Wang Purpose Inspired by the recent opening up of the Chinese banking market and by the ensuing location strategies adopted by foreign banks, the purpose of this paper is to develop an empirical analysis on location strategies. The paper enriches the existing...

...Yang Li‐hua Purpose The intense queuing phenomenon in Chinese banks has been a critical issue for bank managers for a long time, especially in big cities, which increases the possibility of customer dissatisfaction. Against this background, the purpose of this paper is to explore the antecedents...

...Yang Li; Yang Lin Purpose The purpose of this paper, taking banking as the research object, is to build up a psychology covenant model for service enterprises and customers and to seek the form of the construction dimension in the psychology covenant between the service enterprise and the customer...