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Keywords: Channel cohesion
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Journal Articles
Journal:
Nankai Business Review International
Nankai Business Review International (2021) 12 (2): 173–193.
Published: 01 December 2020
...Guangkuan Deng; Jianyu Zhang; Zhiwen Fan Purpose In this paper, extending the research on the positive effects of marketing channel conflicts, this paper aims to examine how functional and dysfunctional conflicts influence channel innovation capability by triggering channel cohesion...
