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Keywords: Chatbot
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Journal Articles
Journal:
Nankai Business Review International
Nankai Business Review International (2023) 14 (2): 249–271.
Published: 15 February 2022
...Ying Xu; Jianyu Zhang; Rui Chi; Guangkuan Deng Purpose Chatbots are increasingly used in online retail settings and are becoming a powerful tool for brands to engage customers. However, consumers’ satisfaction with these chatbots is mixed. Thus, this paper aims to investigate how using a social...
