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Keywords: Marketing strategy business strategy implementation
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Journal Articles
Journal:
Nankai Business Review International
Nankai Business Review International 1–16.
Published: 23 June 2026
... than numerous micro views. Corresponding author Eric M. Olson eolson@uccs.edu 05 05 2026 08 05 2026 21 05 2026 © 2026 Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Marketing strategy business strategy implementation Firm...
