...Md. Shahinur Rahman; Jing Zhang; Gazi Md. Shakhawat Hossain Purpose The growing debate on the role of artificial intelligence ( AI ) in shaping customer value drags to know how it conduits between digital assistants’ (DAs’) attributes and purchase intentions. Given that, this study aims...

..., this study aims to explore the dark side of AR usage in consumers’ online purchasing process. Design/methodology/approach The authors conduct six experiments to examine whether AR usage leads to adverse effects on consumers’ purchase intention and explain the mechanism of its dark side. Findings...

... the significant interaction effects of donation amount and ad orientation on consumers’ response. When CRM has a large donation amount, cause-oriented (vs product-oriented) ad leads to consumers’ more positive company attitude and higher purchase intention. The opposite is true for the small donation amount...

... in the virtual prototypes and thus increases their intention to purchase real-world objects; the users’ sense of social presence positively associates to their perceptions of authenticity and online trust and, therefore, their purchase intention. Research limitations/implications – In survey research...