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Keywords: Purchase stickiness
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Journal Articles
Nankai Business Review International (2018) 9 (3): 331–347.
Published: 06 August 2018
... fluctuation of new customers, or customer aging and loss. Practical/implications This study provides a theoretical basis for vendor to take different marketing strategies through classifying customers based on the characteristic of purchase stickiness. Originality/value The definition and calculation...

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