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Keywords: Repeat purchase behavior
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Journal Articles
Nankai Business Review International (2018) 9 (3): 331–347.
Published: 06 August 2018
...Meili Lu; Zuoliang Ye; Yufei Yan Purpose The purpose of this paper is to study the regularity of the e-commerce customer repeat purchase behavior, and provide new ideas and methods for e-commerce vendor’s e-commerce customer management. Design/methodology/approach Through analysis...

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