From intrapreneurship to entrepreneurship: Is technical expertise sufficient?‐ A case study

Following a successful career in industry, Dr. Douglas V. Shick, a newly minted entrepreneur, established NRS Associates, LLC, to perform consulting services based on two highly technical computer-modeling programs. Doug was heavily involved in the development of one program, an innovative computer simulation software for modeling a particular manufacturing process, through intrapreneurial activity during his corporate experience. Doug established his business on September 1, 2001, and on September 10 announced his services by e-mail to everyone he knew. The unforeseen events of the next day, September 11, produced some unexpected aftereffects that Doug had to factor into his developing business.