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Research Article| March 01 2003

International Franchising in Emerging Markets

Nadia Ballard
Nadia Ballard
Bridge Cultures, Inc.
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Publisher: Emerald Publishing on behalf of Sacred Heart University
Online ISSN: 2574-8904
Print ISSN: 1550-333X
Published by DigitalCommons©SHU, 2003
2003
licensed reuse rights only
New England Journal of Entrepreneurship (2003) 6 (1): 65–66.
https://doi.org/10.1108/NEJE-06-01-2003-B008

Book review by Nadia Ballard. Ilan Alon and Diane H. B. Welsh, editors, International Franchising in Emerging Markets: Central and Eastern Europe and Latin America. Chicago: CCH Inc., 2001.

Ilan Alon and Diane H. B. Welsh, editors, International Franchising in Emerging Markets: China, India and Other Asian Countries. Chicago: CCH Inc., 2001.

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Published by DigitalCommons©SHU, 2003
2003
licensed reuse rights only
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Volume 6, Issue 1
1 March 2003
New England Journal of Entrepreneurship Cover Image for Volume 6, Issue 1

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