...://creativecommons.org/licences/by/4.0/legalcode Innovation Business model Value proposition Value creation Value capture Firms pursue business model innovation by exploring new ways to define value proposition, create and capture value for customers, suppliers and partners (Gambardella and McGahan, 2010...

...Richard C. Becherer; Marilyn M. Helms; John P. McDonald This study examines how entrepreneurial marketing dimensions (proactiveness, opportunity focused, leveraging, innovativeness, risk taking, value creation, and customer intensity) are related to qualitative and quantitative outcome measures...