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Although the recent COMA Report made recommendations that we should be making positive changes in our food consumption, that manufacturers should label their food products with details of their fat content, and should take steps to market popular foods, such as sausages and beefburgers, with a lower fat content, it is all too easy to doubt whether the message about the need for dietary change is going to filter through to the general public. The COMA Report states that ‘Those responsible for health education should inform the general public of their recommendations and how to implement them’. A recent Channel 4 TV series entitled, Food for Thought, made with Health Education Council backing, hopes to make us ‘more knowledgeable about our eating’, but the programme is screened between 10.30 and 11.20 in the evening. Hardly peak viewing time!

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