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A survey of a small sample of children in a state comprehensive school indicates that most children have an inadequate breakfast before starting school. However, most children consume breakfast cereals at some time of the day. Concludes that the fortified cereals play an important role in the diet of many children, and at the same time highlights the high sugar and sodium content of many. Alerts the consumer to the fact that even those cereals promoted at those who wish to lose weight are higher in energy value weight for weight than other cereals aimed at the athletic.

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