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Keywords: Competitive strategy
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Journal Articles
Product Development and the Consumer: The Reality of Managing Creativity
Available to Purchase
Journal:
Nutrition & Food Science
Nutrition & Food Science (1994) 94 (6): 26–30.
Published: 01 December 1994
... the packaging; such a short‐term device, although relatively low‐risk, can reduce company credibility in the eyes of the customers and lose touch with the market. Competitive strategy Consumers Consumer attitudes Food industry Product development Product innovation Technology United Kingdom...
