... the previous research and develop hypotheses in nutrition information and serving size information, as they impact consumer involvement with nutrition labels. Consumer behavior Perceived risk Consumer’s risk Nutrition label Consumer involvement Food serving size Food nutrients The Nutrition...

... Vegetables Microbiology Pathogens Consumer’s risk The basic prerequisite for leading a wholesome life is a sufficient supply of food and water. Consumption of fruits and fresh, raw or undercooked vegetables has largely elevated within the global community due to the increased concern...

... of control and free choice. For example, a sense of uncertainty about potential loss, or feeling of lack of control over risk exposure tend to heighten the perception of risk. This leads to the third research issue, namely: © MCB UP Limited 2001 Food industry Consumer’s risk Poultry...