Various demands and requirements of foreign home-buyers from different background are yet unclear to most of the residential developers. The aim of this study is to blueprint a fuzzy mapping of psychological phenomena reflected in consumer behavior, and to develop a Fuzzy Analytic Hierarchy Process (Fuzzy-AHP) decision making model to assist residential developers in dealing with potential foreign customers. Through a questionnaire survey in the form of pair wise comparison matrix among 126 expatriates, this study introduces a new approach to assist residential developers dealing with expatriates' preference on house purchase in Malaysia in a simple and efficient way. With this fuzzy mapping, residential developers could utilize psychological phenomena to manipulate expatriates' preference on housing purchase rather than to merely comply passively.
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1 September 2018
Research Article|
September 01 2018
Housing Preference for Modern Urban Designers Using Fuzzy-Ahp Available to Purchase
Chen Wang;
1
College of Civil Engineering, Huaqiao University
, Xiamen, 361021, P.R. China
Corresponding Author: Distinguished Prof. Dr. Chen Wang
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Lincoln C. Wood;
Lincoln C. Wood
2
Department of Management, University of Otago
, Dunedin 9054, New Zealand
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Huijun Liang
Huijun Liang
3
Faculty of Built Environment, University of Malaya
, 50603, Kuala Lumpur, Malaysia
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Corresponding Author: Distinguished Prof. Dr. Chen Wang
Publisher: Emerald Publishing
Online ISSN: 2633-9838
Print ISSN: 0168-2601
© 2018 Open House International
2018
Licensed re-use rights only.
Open House International (2018) 43 (3): 33–42.
Citation
Wang C, Wood LC, Liang H (2018), "Housing Preference for Modern Urban Designers Using Fuzzy-Ahp". Open House International, Vol. 43 No. 3 pp. 33–42, doi: https://doi.org/10.1108/OHI-03-2018-B0005
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