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The World Wide Web is an increasingly popular tool for accessing information via the Internet. It derives from many individuals and organisations making information available using the medium of hypertext. The pages they create are sometimes wonderful, informative and entertaining but more often haphazard, confusing and difficult to navigate. Yet there exists a body of work and experience in the areas of hypertext design and human‐computer interaction (HCI) which should be influencing Web page design. This paper examines some of the main issues from these fields and how they apply to the Web. It proposes a set of guidelines for Web page design. Does your page satisfy these guidelines?

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