Skip to Main Content
Article navigation
Volume 1, Issue 2
1 February 1977
This article was originally published in
Online Review
Online Review Cover Image for Volume 1, Issue 2
Review Article| February 01 1977

Distribution of SDC Search Service in Canada by INFOMART

Georg R. Mauerhoff
Georg R. Mauerhoff
The author is Marketing Manager of INFOMART, One Yonge Street, Suite 806, Toronto, Ont. M5E 1E5, Canada.
Search for other works by this author on:
This Site
PubMed
Google Scholar
Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2396-9091
Print ISSN: 0309-314X
© MCB UP Limited
1977
Online Review (1977) 1 (2): 137–141.
https://doi.org/10.1108/eb023944

INFOMART is an information retrieval service of the Southam Press Limited and the Torstar Corporation. It provides exclusive access in Canada to the Search Service of the System Development Corporation in Santa Monica, Calif., USA. The paper outlines the background and organization of INFOMART, its focus on marketing and sales, and its orientation to user education and training. Communication is cited as a significant factor in the arrangements between the two companies. The author concludes that INFOMART has been a welcome development in Canada, where commercial information activities have formerly been dominated by the USA.

Keywords: Data bases, INFOMART, Marketing, On‐line information retrieval, Trans‐border services, User‐system interface
This content is only available via PDF.
© MCB UP Limited
1977
You do not currently have access to this content.
Don't already have an account? Register

Purchased this content as a guest? Enter your email address to restore access.

Please enter valid email address.
Email address must be 94 characters or fewer.
Pay-Per-View Access
$41.00
Rental
This article is also available for rental through DeepDyve. Read this now at DeepDyve
109 Views
View Metrics
Seeing through adversity: how enterprise social media communication visibility fosters resilience in teams
Beyond assumptions: how social media use and self-other dynamics shape responses to misinformation
Why users trust generative AI: an empirical exploration of trustworthiness dimensions and privacy disclosure
Trading privacy for entertainment: exploring the specificity, antecedents and consequences of gaming privacy from a dual-factor model perspective of privacy concerns

Suggested Reading

Downloading and Upload in Online Information Retrieval
Library Management (January,1987)
CORPORATE DATABASE IN A POLYTECHNIC: MANAGEMENT AND ECONOMIC IMPLICATIONS
New Library World (October,1988)
Chronicles of an information company
Online Review (January,1977)
Scientific and technical data bases in a multilingual society
Online Review (February,1977)
Executive Information Systems:: Marketing Hype or Invaluable Management Aid?
Industrial Management & Data Systems (March,1987)

Related Chapters

An Investigation of Restaurant Week as an Effective Marketing Strategy
Advances in Hospitality and Leisure
Harm to the Health of the Public Arising from Aggressive Marketing and Sales of Health-Related Products and Services: Another Aspect of Medicalization Which is a Cause for Concern?
Technology, Communication, Disparities and Government Options in Health and Health Care Services
Indigenous Reconciliation Games: Selling Australian Football as the New Game to the New South Africa
Native Games: Indigenous Peoples and Sports in the Post-Colonial World

Recommended for you

These recommendations are informed by your reading behaviors and indicated interests.

Cited By

Google Scholar
This Feature Is Available To Subscribers Only

or Create an Account

Close Modal
Close Modal