Issues

Special issue on information flow and WOM in social media and online communities. Guest Editors: Carla Ruiz-Mafe, Cleopatra Veloutsou

Information flow and WOM in social media and online communities

Carla Ruiz-Mafe; Cleopatra Veloutsou
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Don't be so emotional! How tone of voice and service type affect the relationship between message valence and consumer responses to WOM in social media

Freya De Keyzer; Nathalie Dens; Patrick De Pelsmacker
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Application of social media analytics: a case of analyzing online hotel reviews

Wu He; Xin Tian; Ran Tao; Weidong Zhang; Gongjun Yan; Vasudeva Akula
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m-WOM in a brand’s Facebook fan page

Silvia Sanz-Blas; Enrique Bigné; Daniela Buzova
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Do different kinds of user-generated content in online brand communities really work?

Antonia Estrella-Ramón; Fiona Ellis-Chadwick
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Sharing co-creation experiences contributes to consumer satisfaction

Rocío Alarcón López; Salvador Ruiz de Maya; Inés López López
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Antecedents and outcomes of online brand engagement: The role of brand love on enhancing electronic-word-of-mouth

Sandra Maria Correia Loureiro; Tatjana Gorgus; Hans Ruediger Kaufmann
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Customer engagement on social media: how to enhance continuation of use

Rania Hussein; Salah Hassan
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Transforming followers into fans: a study of Chinese users of the WeChat Official Account

Lingyun Guo; Mingli Zhang; Kai Kang; Mu Hu
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Antecedents of consumer intention to follow and recommend an Instagram account

Luis V. Casaló; Carlos Flavián; Sergio Ibáñez-Sánchez
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The brand personalities of brand communities: an analysis of online communication

Jeannette Paschen; Leyland Pitt; Jan Kietzmann; Amir Dabirian; Mana Farshid
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