Issues

Brand recall of skippable vs non-skippable ads in YouTube: Readapting information and arousal to active audiences

Daniel Belanche; Carlos Flavián; Alfredo Pérez-Rueda
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What drives people to participate in online firestorms?

Maria Gruber; Christiane Mayer; Sabine A. Einwiller
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The relationship of polarity of post-publication peer review to citation count: Evidence from Publons

Qianjin Zong; Lili Fan; Yafen Xie; Jingshi Huang
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Researchers' judgment criteria of high-quality answers on academic social Q&A platforms

Lei Li; Chengzhi Zhang; Daqing He; Jia Tina Du
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What drives Instagram usage? User motives and personality traits

Esra Kocak; V. Aslihan Nasir; Hande B. Turker
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Online Community Value Co-creation: Differences in Firms’ Strategies and Moderating Conditions

Haili Pan
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Drivers and barriers to MOOC adoption: perspectives from adopters and non-adopters

Long Ma; Chei Sian Lee
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Pro-veganism on Instagram: Effects of user-generated content (UGC) types and content generator types in Instagram-based health marketing communication about veganism

Joe Phua; S. Venus Jin; Jihoon (Jay) Kim
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Perceived information pollution: conceptualization, measurement, and nomological validity

Qaisar Iqbal; Noor Hazlina Ahmad; Rashid Nawaz
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Consumer acceptance of social recommender systems in India

Preeti Virdi; Arti D. Kalro; Dinesh Sharma
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