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Ahmad Samed Al-Adwan
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Journal Articles

Drivers of Metaverse adoption and performance in retail SMEs: an integrated TOE–KBV perspective

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Ahmad Samed Al-Adwan, Muhammad Ashraf Fauzi, Akhmad Habibi, Mohammad Falahat
Journal: Online Information Review
Online Information Review 1–23.
https://doi.org/10.1108/OIR-08-2025-0636
Published: 23 March 2026
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Journal Articles

The meta-commerce paradox: exploring consumer non-adoption intentions

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Ahmad Samed Al-Adwan
Journal: Online Information Review
Online Information Review (2024) 48 (6): 1270–1289.
https://doi.org/10.1108/OIR-01-2024-0017
Published: 18 April 2024
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