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Journal Articles

Social media environments effect on perceived interactivity: An empirical investigation from WeChat moments

Xi Xu, Zhong Yao, Qing Sun

Online Information Review (2019) 43 (2): 239–255.

https://doi.org/10.1108/OIR-12-2016-0344

Published: 05 September 2018

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Journal Articles

Context congruity effects of online product recommendations: an eye-tracking study

Jing Luan, Zhong Yao, Yongchao Shen, Jie Xiao

Online Information Review (2018) 42 (6): 847–863.

https://doi.org/10.1108/OIR-02-2017-0035

Published: 23 August 2018

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Journal Articles

Understanding the role of argument quality in the adoption of online reviews: An empirical study integrating value-based decision and needs theory

Xi Xu, Zhong Yao

Online Information Review (2015) 39 (7): 885–902.

https://doi.org/10.1108/OIR-05-2015-0149

Published: 09 November 2015

View article titled, Understanding the role of argument quality in the adoption of online reviews: An empirical study integrating value-based decision and needs theory

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