... scepticism are under-researched. The current study proposes a conceivable personality-cognitive-driven pathway grounded in media literacy theory (MLT), with the heuristic-systematic model (HSM) as a supplementary framework. Specifically, the hypothesis proposed a direct effect of social media locus...

... on the heuristic-systematic model (HSM), this research explores how two unique reviewer characteristics in OHCs, which may induce attribution bias and confirmation bias, affect review helpfulness and how review length moderates these relationships. Design/methodology/approach This research analyzed 130,279...

... 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Sentiment analysis Text mining Internet marketing Heuristic-systematic model Online critic reviews Online user reviews The effects of URs and CRs on market outcomes have been...

... of the voting mechanism is unsatisfactory. This paper uses the heuristic–systematic model and the theory of dynamics of reviews to shed light on the effect of various information cues (product ratings, word count and product attributes in the textual content of reviews) on online reviews’ aggregative voting...

... Heuristic-systematic model Perceived purchased value Popularity Purchase involvement The current society 2.0 lives, communicates, reports and interacts through social media. The importance of virtual communities grew to such an extent that a communication’s plan cannot be credibly if it only...