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Keywords: Memory
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Journal Articles
Context congruity effects of online product recommendations: an eye-tracking study
Available to Purchase
Journal:
Online Information Review
Online Information Review (2018) 42 (6): 847–863.
Published: 23 August 2018
...Jing Luan; Zhong Yao; Yongchao Shen; Jie Xiao Purpose The purpose of this paper is to understand how the context congruity effects of online product recommendations (PRs) by recommendation agents (RAs) influence consumers’ attention to and memory of recommended products in an online shopping...
