...Ahmad Samed Al-Adwan; Muhammad Ashraf Fauzi; Akhmad Habibi; Mohammad Falahat Purpose This study investigates the drivers of Metaverse adoption to enhance the performance of retail SMEs by integrating the Technology–Organization–Environment (TOE) framework with the Knowledge-Based View (KBV...

...Nur Syafikah Ibrahim; Mohd Hanafi Azman Ong; Nur Diana Zamani Purpose This study investigates the determinants of users’ continuance intention to engage with metaverse technology by integrating self-determination theory (SDT) with technological features, such as telepresence and avatar-related...

...Aman Kumar; Amit Shankar; Abhishek Behl; Justin Z. Zhang Purpose The research investigates the influence of immersive experiences (sensory, feel, think and behavioural) on user engagement in the metaverse. It also examines the influence of user engagement on intimacy, passion and commitment...

...Rawan A. Alsharida; Bander Ali Saleh Al-rimy; Mostafa Al-Emran; Mohammed A. Al-Sharafi; Anazida Zainal Purpose The Metaverse holds vast amounts of user data, making it essential to address threats to its confidentiality, integrity and availability. These threats are not purely technological...

...Qiuping Nie; Long Ma; Zhifu Li Purpose Despite the rapid development of metaverse industry, the adoption rate of metaverse products is still very low. While prior studies mainly focused on investigating the motivators of metaverse adoption, this study explores the barriers affecting consumer...

...P. Pragha; Krantiraditya Dhalmahapatra; Thamaraiselvan Natarajan Purpose The metaverse is considered an evolution of the Internet, and it engages users with digital content more seamlessly due to its enhanced immersion and diverse applications. The current study examines factors affecting...

...Muhammad Asif; Aslı Ersoy; Rab Nawaz Lodhi; Cihan Cobanoglu Purpose The metaverse is a transformative platform with the potential to reshape hospitality and tourism by promoting sustainable practices. Despite growing interest, the connection between the metaverse and sustainability remains unclear...

...Ahmad Samed Al-Adwan Purpose The primary objective of this study is to explore consumers' non-adoption intentions towards meta-commerce (or metaverse retailing). Utilizing the Innovation Resistance Theory (IRT) as the theoretical foundation, this study investigates the impact of diverse barriers...