... a sequential logit model, it examined the impacts of self-level interest similarity, peer-level interest similarity and global popularity simultaneously on each turning point in the consumption process. Findings The authors’ findings indicate that self-level interest similarity is the most dominant factor...

... and popularity. Research limitations/implications This study validated the use of information processing theories in the social media field. The study showed a picture on how different Twitter elements influence eWOM and message diffusion under several purchase involvement situations. Practical...

... measures and investigates the relationships between them. Design/methodology/approach An experiment was conducted with a sample of 174 individuals. The presence of a symbol recommending the product or signalling its popularity within the website was manipulated. Participants' need for cognition...

...Hsiu‐Chia Ko Purpose The purpose of this study is to explore why A‐list bloggers are continuously popular and what benefits they may obtain from becoming A‐list bloggers. Design/methodology/approach This work compared the varying popularity ranking list at two stages of Wretch, the biggest...