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Journal Articles

Empirical study on the effect of carbon tax on GHG emissions in select nations

Ajay Kumar

Business Analyst Journal 1–16.

https://doi.org/10.1108/BAJ-04-2024-0016

Published: 26 March 2026

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Journal Articles

Role of entrepreneurial education and perceived opportunity in shaping entrepreneurial intention of female students

Esubalew Melese, Ajay Kumar, Anil Kumar Kashyap, Raj K. Kovid

LBS Journal of Management & Research (2025) 23 (2): 222–235.

https://doi.org/10.1108/LBSJMR-08-2024-0089

Published: 26 September 2025

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Includes: Supplementary data

Journal Articles

Customer adoption of smartwatches – a privacy calculus perspective

Ajay Kumar, Parvez Ahmad, Daruri Venkata Srinivas Kumar, Megha Gupta

Rajagiri Management Journal (2025) 19 (1): 18–29.

https://doi.org/10.1108/RAMJ-03-2024-0062

Published: 03 December 2024

View article titled, Customer adoption of smartwatches – a privacy calculus perspective

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Journal Articles

Factors influencing intention to continue use of e-wallet: mediating role of perceived usefulness

Ajay Kumar, Piali Haldar, Sharad Chaturvedi

VILAKSHAN - XIMB Journal of Management (2025) 22 (1): 45–61.

https://doi.org/10.1108/XJM-12-2023-0243

Published: 13 August 2024

View article titled, Factors influencing intention to continue use of e-wallet: mediating role of perceived usefulness

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Journal Articles

Story of Aaker’s brand personality scale criticism

Ajay Kumar

Spanish Journal of Marketing - ESIC (2018) 22 (2): 203–230.

https://doi.org/10.1108/SJME-03-2018-005

Published: 20 April 2018

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Empirical study on the effect of carbon tax on GHG emissions in select nations

Role of entrepreneurial education and perceived opportunity in shaping entrepreneurial intention of female students

Customer adoption of smartwatches – a privacy calculus perspective

Factors influencing intention to continue use of e-wallet: mediating role of perceived usefulness

Story of Aaker’s brand personality scale criticism

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Empirical study on the effect of carbon tax on GHG emissions in select nations

Role of entrepreneurial education and perceived opportunity in shaping entrepreneurial intention of female students

Customer adoption of smartwatches – a privacy calculus perspective

Factors influencing intention to continue use of e-wallet: mediating role of perceived usefulness

Story of Aaker’s brand personality scale criticism

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