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Journal Articles

Signaling theory and quality cues: the willingness-to-pay for high and low involvement sustainable attributes

Maria Sylvia Macchione Saes, Eduardo Eugênio Spers, Elis Regina Monte Feitosa, Lilian Maluf de Lima, Giovana Zamith, Jacques Marcovitch
Journal: Revista de Gestão
Revista de Gestao (2025) 32 (4): 247–266.
https://doi.org/10.1108/REGE-08-2024-0129
Published: 21 October 2025
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Includes: Supplementary data
Journal Articles

The influence of signal attributes on the willingness to pay for pasture-raised beef

Juliana Chini, Eduardo Eugênio Spers, Hermes Moretti Ribeiro da Silva, Mirella Cais Jejcic de Oliveira
Journal: RAUSP Management Journal
RAUSP Management Journal (2020) 55 (4): 435–456.
https://doi.org/10.1108/RAUSP-02-2019-0020
Published: 04 November 2020
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Journal Articles

The influence of corporate global mindset on international franchising: A study about Brazilian franchisors

Renata Fernandes Galhanone, Thelma Valeria Rocha, Eduardo Eugênio Spers, Fabiano Rodrigues
Journal: RAUSP Management Journal
RAUSP Management Journal (2020) 55 (2): 161–175.
https://doi.org/10.1108/RAUSP-08-2018-0069
Published: 30 September 2019
View article titled, The influence of corporate global mindset on international franchising: A study about Brazilian franchisors
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