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Journal Articles

Relational attractiveness between supplier-customer in a supply chain

Rodrigo Soares Santana, Gustavo Hermínio Salati Marcondes de Moraes, Hermes Moretti Ribeiro da Silva
Journal: RAUSP Management Journal
RAUSP Management Journal (2021) 56 (1): 109–128.
https://doi.org/10.1108/RAUSP-09-2019-0202
Published: 05 March 2021
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Journal Articles

The influence of signal attributes on the willingness to pay for pasture-raised beef

Juliana Chini, Eduardo Eugênio Spers, Hermes Moretti Ribeiro da Silva, Mirella Cais Jejcic de Oliveira
Journal: RAUSP Management Journal
RAUSP Management Journal (2020) 55 (4): 435–456.
https://doi.org/10.1108/RAUSP-02-2019-0020
Published: 04 November 2020
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