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The consumer intention to use e-commerce applications in the post-pandemic era: a predictive approach study using a CHAID tree-based algorithm

Elena Higueras-Castillo, Helena Alves, Francisco Liébana-Cabanillas, Ángel F. Villarejo-Ramos

European Journal of Management and Business Economics (2025) 34 (1): 103–119.

https://doi.org/10.1108/EJMBE-12-2022-0375

Published: 24 November 2023

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Journal Articles

Do socially responsible higher education institutions contribute to sustainable regional growth and innovation?

Eugénia de Matos Pedro, João Leitão, Helena Alves

International Journal of Sustainability in Higher Education (2022) 23 (8): 232–254.

https://doi.org/10.1108/IJSHE-09-2021-0400

Published: 15 July 2022

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Journal Articles

The case for social support in social marketing

Nuno Baptista, Helena Alves, José Pinho

RAUSP Management Journal (2021) 56 (3): 295–313.

https://doi.org/10.1108/RAUSP-08-2020-0193

Published: 31 May 2021

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Journal Articles

Enhancing rural destinations’ loyalty through relationship quality

Helena Alves, Ana María Campón-Cerro, José Manuel Hernández-Mogollón

Spanish Journal of Marketing - ESIC (2019) 23 (2): 185–204.

https://doi.org/10.1108/SJME-09-2018-0041

Published: 03 May 2019

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The consumer intention to use e-commerce applications in the post-pandemic era: a predictive approach study using a CHAID tree-based algorithm

Do socially responsible higher education institutions contribute to sustainable regional growth and innovation?

The case for social support in social marketing

Enhancing rural destinations’ loyalty through relationship quality

Update search

The consumer intention to use e-commerce applications in the post-pandemic era: a predictive approach study using a CHAID tree-based algorithm

Do socially responsible higher education institutions contribute to sustainable regional growth and innovation?

The case for social support in social marketing

Enhancing rural destinations’ loyalty through relationship quality

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