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Journal Articles

Gamification in marketing: a review of fifteen years of research and a future research agenda

Xinyi Yang, Nannan Xi, Hairui Tang, Juho Hamari

Internet Research (2026) 36 (7): 149–178.

https://doi.org/10.1108/INTR-04-2025-0597

Published: 01 May 2026

View article titled, Gamification in marketing: a review of fifteen years of research and a future research agenda

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Includes: Supplementary data

Journal Articles

The hurdles of saving the world: conflicts and survival tactics of gamified sustainable consumption app creators

Georgina Guillén, Juho Hamari, Jaco Quist

Internet Research (2025) 35 (7): 91–112.

https://doi.org/10.1108/INTR-06-2024-0959

Published: 09 September 2025

View article titled, The hurdles of saving the world: conflicts and survival tactics of gamified sustainable consumption app creators

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Includes: Supplementary data

Journal Articles

Acceptance of the metaverse: a laboratory experiment on augmented and virtual reality shopping

Nannan Xi, Juan Chen, Filipe Gama, Henry Korkeila, Juho Hamari

Internet Research (2024) 34 (7): 82–117.

https://doi.org/10.1108/INTR-05-2022-0334

Published: 26 January 2024

View article titled, Acceptance of the metaverse: a laboratory experiment on augmented and virtual reality shopping

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Journal Articles

Paying attention in metaverse: an experiment on spatial attention allocation in extended reality shopping

Juan Chen, Nannan Xi, Vilma Pohjonen, Juho Hamari

Information Technology & People (2023) 36 (8): 255–283.

https://doi.org/10.1108/ITP-09-2021-0674

Published: 19 September 2023

View article titled, Paying attention in metaverse: an experiment on spatial attention allocation in extended reality shopping

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Journal Articles

Territorial or nomadic? Geo-social determinants of location-based IT use: a study in Pokémon GO

Samuli Laato, Bastian Kordyaka, A.K.M. Najmul Islam, Konstantinos Papangelis, Juho Hamari

Internet Research (2022) 32 (7): 330–353.

https://doi.org/10.1108/INTR-11-2021-0863

Published: 13 June 2022

View article titled, Territorial or nomadic? Geo-social determinants of location-based IT use: a study in Pokémon GO

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Journal Articles

Demographic factors have little effect on aesthetic perceptions of icons: a study of mobile game icons

Henrietta Jylhä, Juho Hamari

Internet Research (2022) 32 (7): 87–110.

https://doi.org/10.1108/INTR-07-2020-0368

Published: 13 July 2021

View article titled, Demographic factors have little effect on aesthetic perceptions of icons: a study of mobile game icons

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Journal Articles

Gamification in freight transportation: extant corpus and future agenda

Ana Carolina Tomé Klock, Eetu Wallius, Juho Hamari

International Journal of Physical Distribution & Logistics Management (2021) 51 (7): 685–710.

https://doi.org/10.1108/IJPDLM-04-2020-0103

Published: 20 May 2021

View article titled, Gamification in freight transportation: extant corpus and future agenda

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Journal Articles

“Empathy machine”: how virtual reality affects human rights attitudes

Mila Bujić, Mikko Salminen, Joseph Macey, Juho Hamari

Internet Research (2020) 30 (5): 1407–1425.

https://doi.org/10.1108/INTR-07-2019-0306

Published: 03 July 2020

View article titled, “Empathy machine”: how virtual reality affects human rights attitudes

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Journal Articles

Fame and fortune, or just fun? A study on why people create content on video platforms

Maria Törhönen, Max Sjöblom, Lobna Hassan, Juho Hamari

Internet Research (2020) 30 (1): 165–190.

https://doi.org/10.1108/INTR-06-2018-0270

Published: 14 August 2019

View article titled, Fame and fortune, or just fun? A study on why people create content on video platforms

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Gamification in marketing: a review of fifteen years of research and a future research agenda

The hurdles of saving the world: conflicts and survival tactics of gamified sustainable consumption app creators

Acceptance of the metaverse: a laboratory experiment on augmented and virtual reality shopping

Paying attention in metaverse: an experiment on spatial attention allocation in extended reality shopping

Territorial or nomadic? Geo-social determinants of location-based IT use: a study in Pokémon GO

Demographic factors have little effect on aesthetic perceptions of icons: a study of mobile game icons

Gamification in freight transportation: extant corpus and future agenda

“Empathy machine”: how virtual reality affects human rights attitudes

Fame and fortune, or just fun? A study on why people create content on video platforms

Update search

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