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Journal Articles

Paradoxical tensions in digital servitization strategies: a processual and multi-level analysis

Marco Paiola, Roberto Grandinetti

Journal of Business & Industrial Marketing (2026) 41 (13): 149–165.

https://doi.org/10.1108/JBIM-01-2025-0068

Published: 20 April 2026

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Journal Articles

Digital servitization journey in small- and medium-sized enterprises: the contribution of knowledge-intensive business firms

Mario Rapaccini, Marco Paiola, Lino Cinquini, Riccardo Giannetti

Journal of Business & Industrial Marketing (2023) 38 (6): 1362–1375.

https://doi.org/10.1108/JBIM-01-2022-0008

Published: 10 February 2023

View article titled, Digital servitization journey in small- and medium-sized enterprises: the contribution of knowledge-intensive business firms

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Journal Articles

Fourth industrial revolution, digital servitization and relationship quality in Italian B2B manufacturing firms. An exploratory study

Roberto Grandinetti, Maria Vincenza Ciasullo, Marco Paiola, Francesco Schiavone

The TQM Journal (2020) 32 (4): 647–671.

https://doi.org/10.1108/TQM-01-2020-0006

Published: 29 June 2020

View article titled, Fourth industrial revolution, digital servitization and relationship quality in Italian B2B manufacturing firms. An exploratory study

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Journal Articles

Knowledge management approaches of small and medium-sized firms: a cluster analysis

Vlad Andrei Alexandru, Ettore Bolisani, Andreia Gabriela Andrei, Juan Gabriel Cegarra-Navarro, Aurora Martínez Martínez, Marco Paiola, Enrico Scarso, Elena-Mădălina Vătămănescu, Malgorzata Zieba

Kybernetes (2020) 49 (1): 73–87.

https://doi.org/10.1108/K-03-2019-0211

Published: 21 January 2020

View article titled, Knowledge management approaches of small and medium-sized firms: a cluster analysis

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Paradoxical tensions in digital servitization strategies: a processual and multi-level analysis

Digital servitization journey in small- and medium-sized enterprises: the contribution of knowledge-intensive business firms

Fourth industrial revolution, digital servitization and relationship quality in Italian B2B manufacturing firms. An exploratory study

Knowledge management approaches of small and medium-sized firms: a cluster analysis

Update search

Paradoxical tensions in digital servitization strategies: a processual and multi-level analysis

Digital servitization journey in small- and medium-sized enterprises: the contribution of knowledge-intensive business firms

Fourth industrial revolution, digital servitization and relationship quality in Italian B2B manufacturing firms. An exploratory study

Knowledge management approaches of small and medium-sized firms: a cluster analysis

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