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Purpose

The purpose of this paper is to reflect on undergraduate student education, consider how campuses can address student needs as reported by the Lumina Foundation project, and provide suggestions to campus leaders for ways in which they can place higher priority on meeting student needs.

Design/methodology/approach

This paper takes the form of a reflective essay.

Findings

The campus president should be the chief education officer as well as the chief executive officer.

Research limitations/implications

While this essay is based on a single president’s experiences, it provides new dimensions for assessing leadership.

Practical implications

This essay provides a way of setting criteria for presidential searches and for assessing presidential performance.

Social implications

This essay provides examples of how a president can add value to the campus setting and local community.

Originality/value

This is an original approach and an original piece of work that draws on my experience and talks on campus.

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