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The author suggests we know a lot less about learning than we normally admit – in fact there is no generally accepted definition of what it is. He suggests that this is a big problem with designing so‐called e‐Learning, most of which is really just "e‐Teaching." There is a need, the author argues, for much more differentiation of learning, especially by type of material to be learned. Much of the available research on learning is not about how people learn, but about how they learn in groups – i.e. classes, or, as the author calls them, herds. "Herding" introduces all sort of learning problems, and, to be successful, any e‐Learning must take one‐on‐one tutoring, which is two standard deviations more effective than classroom teaching – as its base.

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