Educating future corporate managers for a sustainable world: recommendations for a paradigm shift in business education

Mine Üçok Hughes is Assistant Professor at the Department of Marketing, College of Business and Economics, California State University Los Angeles, Los Angeles, California, USA. Mine Üçok Hughes, PhD, is an Assistant Professor of Marketing at California State University Los Angeles. She studies non-mainstream consumers, sustainability marketing and social marketing. She presents regularly at marketing conferences and her articles have been published in publications such as Journal of Product and Brand Management, Business Horizons, Qualitative Market Research, Advances in Consumer Research.

Shikha Upadhyaya is based at the Department of Marketing, College of Business and Economics, California State University Los Angeles, Los Angeles, California, USA. Shikha Upadhyaya, PhD, is an Assistant Professor of Marketing at California State University, Los Angeles College of Business and Economics. Her research focuses on the multidimensional experiences of disadvantaged consumers in various consumption, marketplace settings and the implications with specific interest in the areas of sustainability, public policy and transformative consumer research.

Rika Houston is Professor of Marketing at the Department of Marketing, College of Business and Economics, California State University Los Angeles, Los Angeles, California, USA. Rika Houston, PhD, is a Professor of Marketing in the College of Business and Economics at California State University, Los Angeles, where she teaches and conducts research in the areas of consumer behavior, sustainability marketing, qualitative market research, international marketing and community-based social marketing. Her research has been published in numerous academic journals and she serves on the Editorial Review Boards for the Journal of Marketing Education and Consumption, Markets, and Culture. Since 1999, she has also served on the Board of Directors for the Marketing Educators Association.