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Volume 19, Issue 2
1 February 1991
Planning Review Cover Image for Volume 19, Issue 2
Review Article| February 01 1991

EastTech Battles WestComm: Developing winning marketing strategies in two high‐tech companies

Frank W. Smead
Frank W. Smead
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Author & Article Information
Online ISSN: 2377-7613
Print ISSN: 0094-064X
© MCB UP Limited
1991
Planning Review (1991) 19 (2): 34–42.
https://doi.org/10.1108/eb054321

EastTech and WestComm battle for contracts to produce innovative high‐tech systems. Learning from their markets and defining an appropriate marketing strategy is a problem for both firms.

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© MCB UP Limited
1991
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