Line managers describe mass customization operations: Standard modules allow mass customization at Bally Engineered Structures

Bally Engineered Structures, Inc. has figured out how to mass customize many different types of end products—such as walk‐in coolers, freezers, insulated outdoor structures, refrigerated warehouses, and environmentally controlled rooms—based on a set of standard panel modules and accessories that can be put together in a virtually limitless number of ways to meet the needs of individual customers.