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Volume 21, Issue 4
1 April 1993
Planning Review Cover Image for Volume 21, Issue 4
Review Article| April 01 1993

Mass customization through training at Lutron Electronics

Joel S. Spira
Joel S. Spira
Founder of Lutron, currently wears the hats of Chairman, CEO, and Director of Research.
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Author & Article Information
Online ISSN: 2377-7613
Print ISSN: 0094-064X
© MCB UP Limited
1993
Planning Review (1993) 21 (4): 23–24.
https://doi.org/10.1108/eb054423

Lutron Electronics Company adopted a strategy of mass customization and became the leading producer of lighting controls in the United States. But only under duress.

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© MCB UP Limited
1993
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