Social demands: Continuing pinch threatens business

The social responsibility of business is not a new issue, but it is certainly one whose time arrived during the 1960s and early 1970s. There are today few issues of greater concern to business people. There are also few issues that have so galvanized consumer groups to protest to influence specific business decisions, such as installation of a nuclear utility plant, or against the philosophy of a “profits‐first” orientation of business generally.