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Volume 9, Issue 6
1 June 1981
Planning Review Cover Image for Volume 9, Issue 6
Review Article| June 01 1981

Approaches to competitive analysis Available to Purchase

Shea Smith, III
Shea Smith, III
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Author & Article Information
Online ISSN: 2377-7613
Print ISSN: 0094-064X
© MCB UP Limited
1981
Planning Review (1981) 9 (6): 14–18.
https://doi.org/10.1108/eb053966

Much business success depends upon the actions and reactions of competition. Market position, freedom of pricing, and finally the bottom line return on investment all are determined by what competition does and how one reacts to what they do.

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© MCB UP Limited
1981
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