“Externalysis”: A new dimension in planning Available to Purchase

Government regulation or deregulation, a volatile economy, new social attitudes, changing foreign‐trade relationships — today these and a host of other external issues are spoiling even the most carefully crafted strategies. Both planners and managers now recognize the far‐reaching effects of such external changes on company profits; yet they are frequently unable to anticipate those externalities most likely to influence their particular lines of business.