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Volume 12, Issue 5
1 May 1984
Planning Review Cover Image for Volume 12, Issue 5
Review Article| May 01 1984

Field analysis: A 3‐D look at opportunities Available to Purchase

Dean Silverman
Dean Silverman
Vice president at Strategic Planning Associates, Inc., Washington, D.C.
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Author & Article Information
Online ISSN: 2377-7613
Print ISSN: 0094-064X
© MCB UP Limited
1984
Planning Review (1984) 12 (5): 22–24.
https://doi.org/10.1108/eb054073

The development of strategic analysis began with the experience curve. Then consultants came up with the four‐cell version of the portfolio matrix. This was followed by the nine‐cell approach. And now comes … field analysis.

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© MCB UP Limited
1984
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