Stock price: Strategies to mobilize undervalued assets

A majority of the country's top executives believe their companies are undervalued by the equity markets, according to a recent Louis Harris and Associates, Inc., survey. And more than 20 percent of the 600 respondents thought their company's stock price was “seriously” below its true value. Yet, despite obvious concern, few corporations have implemented any systematic program to raise their stock price. Consistent increases in earning are no guarantee of growth in market value, while low prices make a firm takeover bait.