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Volume 14, Issue 1
1 January 1986
Planning Review Cover Image for Volume 14, Issue 1
Review Article| January 01 1986

Product‐market decisions: Dancing on the razor's edge Available to Purchase

Roy E. Carpenter;
Roy E. Carpenter
Professor of management, at Southeastern Louisiana University
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Jerry Kinard;
Jerry Kinard
Professor of management, at Southeastern Louisiana University
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Frank Van Mullen;
Frank Van Mullen
Account executive with A. G. Edwards & Sons, Inc.
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Peter Wright
Peter Wright
Professor of management, at Southeastern Louisiana University
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Author & Article Information
Online ISSN: 2377-7613
Print ISSN: 0094-064X
© MCB UP Limited
1986
Planning Review (1986) 14 (1): 24–46.
https://doi.org/10.1108/eb054131

Competitiveproduct‐market decisions differ according to the challenges a firm faces, and these variables need to be considered in the planning process. Four actual cases in point:

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© MCB UP Limited
1986
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