Why you need a service strategy

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Review Article| January 01 1990

William H. Davidow;

Bro Uttal

Online ISSN: 2377-7613

Print ISSN: 0094-064X

1990

Planning Review (1990) 18 (1): 10–14.

https://doi.org/10.1108/eb054277

“In all industries, when competitors are roughly matched, those that stress customer service will win.”

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1990

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