Skip to Main Content
Article navigation
Volume 19, Issue 1
1 January 1991
Planning Review Cover Image for Volume 19, Issue 1
Review Article| January 01 1991

Diagnosing global strategy potential: The World Chocolate Confectionery Industry

George S. Yip;
George S. Yip
Search for other works by this author on:
This Site
PubMed
Google Scholar
George A. Coundouriotis
George A. Coundouriotis
Search for other works by this author on:
This Site
PubMed
Google Scholar
Author & Article Information
Online ISSN: 2377-7613
Print ISSN: 0094-064X
© MCB UP Limited
1991
Planning Review (1991) 19 (1): 4–14.
https://doi.org/10.1108/eb054314

Using the chocolate industry as a case in point, the authors show how to analyze and take advantage of industry factors that either propel or weaken the trend toward globalization.

This content is only available via PDF.
© MCB UP Limited
1991
You do not currently have access to this content.
Don't already have an account? Register

Purchased this content as a guest? Enter your email address to restore access.

Please enter valid email address.
Email address must be 94 characters or fewer.
Pay-Per-View Access
$39.00
Rental
This article is also available for rental through DeepDyve. Read this now at DeepDyve
The knowledge advantage
Achieving strategic agility through Economies of Knowledge
Our balkanized organizations
Benchmarking: Knowledge management

Suggested Reading

A reconfigurable robotic folding system for confectionery industry
Industrial Robot (October,2010)
Modernity in British advertising: selling cocoa and chocolate in the 1930s
Journal of Historical Research in Marketing (November,2017)
Web as a customer communication channel in the confectionery industry in South Eastern European countries
British Food Journal (January,2011)
Candy Confectioneries Pvt Limited (CCL)
Emerald Emerging Markets Case Studies (March,2017)
“Don’t blame the shopkeeper!!”: Food, drink and confectionery advertising and British Government market controls during the Second World War
Journal of Historical Research in Marketing (November,2017)

Related Chapters

Gender Equality and Women’s Empowerment through Fair Trade Social Enterprise: Case of Divine Chocolate and Kuapa Kokoo
Entrepreneurship and the Sustainable Development Goals
Hot Chocolate Scalds a Child: Resolving Customer Complaints in Hospitality Management
Trade Tales: Decoding Customers' Stories
Innovation and Sustainability in the Cocoa Sector: The Example of a Swiss-Ghanian Start-Up
Green Technology and the Circular Economy: Towards a Sustainable Future

Recommended for you

These recommendations are informed by your reading behaviors and indicated interests.

Cited By

Google Scholar
CrossRef (12)
This Feature Is Available To Subscribers Only

or Create an Account

Close Modal
Close Modal