TM/1‐A Relational Spreadsheet

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Review Article| January 01 1992

John W. Sterling

Online ISSN: 2377-7613

Print ISSN: 0094-064X

1992

Planning Review (1992) 20 (1): 29–47.

https://doi.org/10.1108/eb054346

TM/1—a “relational spreadsheet”‐facilitates complex marketing and planning modeling for strategic managers.

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1992

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